The fair reader of this minor journal would already know that, in the past at least, I have actively and openly despised Starbucks for their drinks, which more closely resemble buckets of frothy milk than fine espresso-based beverages.

However, my perception of Starbucks has changed dramatically now that I see their efforts to debunk an activist video posted on YouTube by Oxfam. It appears that, in posting this video, Oxfam overreacted violently to ill-informed hype-mongering. I am incredibly impressed at the taste and tact of Starbucks’ official video reaction, published as a video response to that original movie directly.

Good on you Starbucks, mostly for being relevant, cutting-edge and tasteful with your PR. I’ll be sure to drop in for a questionable-quality espresso-based milk bucket next time I’m in the area.