I did something today which I don’t usually do – I sat down and chomped into a McChicken Meal at McDonald’$. The burger was about as fast-food-ish as I recall it; it was over 9 months ago that I last had one. Have you ever noticed that the continued operation of the multinational empire (at least in Australia and the USA) rests on the shoulders of young people?

Ever imagined your parents working not at a desk job, but in front of the broiler at HJ’s or behind the counter at KFC? It’s hard to imagine them coping with the frantic pace and awful conditions. If that was the state of the workforce at large, there would be an uproar.

So why is it that there aren’t more self-actualising Gen Y’s out there?