urban fuic myth no more

Posted in random on May 2, 2006 @ 2:31pm

You are NOT going to believe this, but I swear it’s true…

Five minutes ago, just a few minutes after submitting my request for myth clarification, the phone rang. Lo and behold, it was Sharon at National Foods! (Yes, really.) We had a wonderful conversation and I was grinning the whole way through. For posterity, here is the request for clarification:

I am hoping that you, the esteemed producers of our Only Drink, the One True Iced Coffee, Farmers Union, will be able to set the record straight on a little urban myth running rampant.

You see, avid FUIC drinkers as we are, we have observed the mysterious numbers inscribed on the bottom of our 600mL cartons. Some say this is but a production line tracking number, but others have more sophisticated theories. The best of these ideas has been described thus:

“The story goes that for each batch, those with a number 1 are the first quarter taken out of the vat, ie the top layer of the batch… being the ‘weakest’. Next quarter is batched as number 2. Next is 3… and the dregs… the last quarter… is regarded as the strongest.”

Is this a mystery you can solve for us, setting our minds at ease and providing us with supreme knowledge, or are we to relegate it to myth and legend passed down from FUIC-drinking generation to generation?

Humble regards and many thanks,

Inquisitive FUIC Drinkers all over the state

Now, while Sharon herself isn’t quite as passionate a FUIC afficionado as we all are, she was able to set the record straight. Place your bets…

Drum roll please…

Our Q: What are the numbers on the bottom of FUIC cartons for?

The A: The numbers on the bottom of the cartons, to our immense surprise, no doubt, do NOT refer to levels of strength. Nor, interestingly, do they refer to variations in composition of the gold-brown elixir, nor intended differences in taste. (Can anyone say, pla-ce-bo?) Nay, they are but reference numbers to the production lines churning out our caffeinated friend, numbered 1 through 4.

Naturally I am quite impressed with the responsiveness and attention to (tongue-in-cheek) requests for detail from The Esteemed Producer.

And I did not avoid the opportunity to inform National Foods through Sharon that I did, in fact, track and account for my consumption of Iced Coffee a couple of years ago; that it totalled almost 200 litres; and that many of you (yes, own up) have been known to drink way more than that.

So now even National Foods knows that we, a humble group of FUIC lovers in Tea Tree Gully, SA, are keeping the entire company afloat by our dedication and commitment to the One True Iced Coffee Way.

More power to us!

P.S. I’m still laughing… 😉

2 Responses to 'urban fuic myth no more'

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  1. on May 27th, 2008 at 5:46pm

    Aa haa! Vat numbers ay. Perhaps – if the vats were in different locations one could [identify] a peculiar property somehow, creating a superior strain of FUIC. Or not… 🙂

    And the winner of the 2008 Best Australian Iced Coffee Award is…


    Well done and thanks for the votes.


  2. Zemfira said,

    on November 6th, 2008 at 2:52pm

    I would like to see the inscription “to be continued…” 😀